Eric Boorom has held positions at The Shane Group, a $100 million annual revenue holding company based in Hillsdale, Michigan, where Mr. Boorom’s responsibilities were focused on development of subsidiaries and the capital market advisory firm. Mr. Boorom has also worked as a team member in the special assignments group at The Bank of Tokyo-Mitsubishi, the second largest bank in the world, and as a credit analyst at ABN-AMRO/LaSalle National Bank, one of the world’s largest banks headquartered in Chicago, Illinois. Mr. Boorom’s responsibilities at both the Bank of Tokyo-Mitsubishi and ABN-AMBRO/LaSalle National Bank included debt recapitalization, operational reengineering, turnaround financing, workout and bankruptcy transactions, real estate financing, enterprise value transactions (cash-flow based financing), mergers, acquisitions, cross-border financing and the issuance/ procurement of subordinated debt, bonds and equity. Mr. Boorom also founded Worth Capital, LLC.

In addition to the experiences outlined above, Mr. Boorom has provided financial advisory services in bankruptcy transactions including Chapter 11 and Chapter 7 cases. His efforts have concentrated on leading negotiations with numerous senior-secured and unsecured creditors, focused on negotiated settlements in conjunction with recapitalization efforts. Mr. Boorom has transactional experience with the following companies: S.C. Johnson & Son, Inc., Northwest Airlines, NIBCO, Inc., Cummins Engine Company, FCR Inc., Racing Champions, Credit Acceptance Corporation and other numerous middle-market privately held companies.

In addition, Mr. Boorom has provided expert testimony on business valuations and marketability in U.S. Bankruptcy Court. Mr. Boorom is an active member of the Turnaround Management Association (TMA), Association for Investment Management and Research (AIMR), Association of Certified Turnaround Professionals (ACTP), INSOL International and the Seaplanes Pilot Association. Additionally, Mr. Boorom holds a private pilot’s certification for land and sea.

Mr. Boorom earned his Bachelor of Science degree in Finance from the Eli Broad School of Business at Michigan State University. Mr. Boorom is also a graduate of ABN AMRO North American Credit Training Program and has completed additional studies in accounting, international economics, financial engineering, law and strategic management.

Global sales and marketing leader with career success improving operations, driving go-to-market strategies, adding key bench strength, creating accountability cultures, and communicating purpose / vision to all stakeholders. Leads with purpose, respect, honesty, integrity, and trust. Inspires shared vision among team members, suppliers, and customers.
Turnaround and transformation leader who restores underperforming businesses to profitability and productivity. Skilled in product management and new product introduction; able to define a product value proposition that aligns with the value stream objectives, implement strategic / tactical plans, and drive accountability for results.
Growth driver who helps organizations unlock hidden value, using creativity, flexibility, and diversity inherent in their own unique business model. Taps into efficiency and creates value where it did not exist before.
Strong communicator and process optimizer able to understand markets, unlock internal bottlenecks, and develop synergies that accelerate processes that create value and improve profits.

Kraig joined Worth Holdings in March 2019 as the IT Specialist. He has over 20 years of IT experience in various industries, including Education and Biomedical Research. Kraig worked as an IT Analyst at Charles River Labs in Mattawan, Michigan prior to joining Worth Holdings. He holds a Bachelor’s of Science degree in Database Management from Davenport University and a Lean Six Sigma Yellow Belt.

Heather Jeffrey is the Marketing/Sales Manager for Worth. She joined the Worth team in 2017 and brought with her two decades of marketing, management and sales experience. Prior to joining our team, she owned and operated her own successful marketing/sales support company. Prior to that, for 18 years, she served as the Executive Editor of two daily newspapers, two total market coverage publications and four weekly newspapers in Michigan. Heather specializes in leading our marketing efforts and customer service teams, with a special emphasis on inside sales.

Coming Soon.

Mike Kiker is currently the Senior Vice President for Sales and Construction Services for Qualite Sports Lighting, LLC.

With over 30 years’ in the outdoor sports and pole industry, and with the combined experience in sales management, construction and engineering Mike has excelled in industry-related positions which include National Product Manager, Regional Sales Manager and Technical Sales Representative to Senior Vice President. With this combined experience Mike has helped to shape Qualite’s vision of a total lighting solution from project development, design, sales, installation and long term service. This provides the end user a one point of contact solution.

Prior to being an employee for Qualite Mike acted as a dedicated Sales Representative and Electrical Contractor for Qualite Sports Lighting as a respected member of Qualite’s Indirect Sales Channel for over 15 years. After successfully representing Qualite in the Alabama market, Mike moved to Texas to develop the North Texas market for Qualite. Mike’s successful history resulted in him being recognized multiple years as a top sales performer by Qualite

Rich joined Worth Capital in 2023 following his senior leadership role within NRG Energy, Inc. During his tenure he spearheaded the global and domestic online business growth of their renewable energy sector, where they became the category leader and drove revenues to surpass an impressive $100 million annually.

Mr. Stead has over 20 years of digital experience in various industries, bringing strong business expertise and financial acumen to the organization. He believes in empowering teams while scaling businesses with a focus on efficiency and optimization.

As the current Director of E-Commerce at the group, Rich is responsible for overseeing digital strategy, enhancing the customer experience, and driving online business growth.

Rich holds an MBA, as well as an MSC and BSC from England. He was also a sport scientist to world-class athletes, before becoming one himself and representing Great Britain globally in the Olympic sport of Bobsled.